Free tool · No login
Your cost per lead, benchmarked.
Drop in your spend and your lead count. We'll tell you if you're paying above or below your industry median, and what a smarter spend looks like.
Your paid funnel
Every form fill, call, or booking the spend produced.
Your CPL
Industry band
Where these numbers come from The cost-per-lead bands come from the LocaliQ 2024 cost-per-lead report, with WordStream and Invoca. They are market medians for a whole industry and channel, not a measurement of your market. Your own number is the one on the left, and it is the one that matters.
The cheap play
Work the leads you already paid for.
See the cheaper move.
Drop your email. You get the move worth making before anyone spends another dollar on new leads.
Try next
What to say when they sit on your quote.
Three responses plus the 48-hour nudge.
Finding customers
Before you raise the budget, work the list you already paid for.
What a lead costs is one number. What happens to it afterwards is five. We go out and find customers, and we run everything that happens once one of them puts a hand up.
Korra runs five things together and does the work itself, inside your business: finding customers, getting found, doing the work, the busywork, and running the company. This is one of them.
Free · Fifteen minutes. You tell us where the business is at. We tell you straight whether the audit makes sense for you and what it would look at first.